The 1975 recently dropped a a new video for their self-titled collaboration with Swedish environmental activist Greta Thunberg.
The 1975 recently dropped a a new video for their self-titled collaboration with Swedish environmental activist Greta Thunberg.
The nature-themed video, directed by Ben Ditto and Jon Emmony, features Thunberg’s message atop visuals including our planet, mounds of garbage, forest fires, and a series of other images that make an impact on the climate.
The song, which is part of the band’s latest album, Notes On A Conditional Form, drew immense praise upon its release for creating awareness of climate change.
While reviewing the track last July, NME described it as “a bold, brave move” that “challenges listeners to rebel against the establishment.”
Speaking about the time he met Thunberg last year on Pedestrian.TV, frontman Matty Healey said the 17-year-old environmental campaigner was “one of the only people I’ve been truly starstruck by.
“She’s so famous in regards to iconographically famous. You know she’s like, on a poster with Gandhi kinda-famous. So when I first seen her through the studio, through like frosted glass as well, you could just see the outline of her. And like Slash said, ‘To be truly iconic, you must be recognizable in silhouette’. She’s recognizable in silhouette. So, it was really powerful.”
Healey continued: “Greta is the most punk person I’ve ever met in my life. When I met her, she was wearing an ‘anti-fascist all-stars’ t-shirt. I know like, not like an ‘antifa’ – she wasn’t supporting violence, she was supporting…f**king wild, man. Like I came from that kind of thing.”
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