Jagwar Twin has unveiled a larger-than-life cryptic music video for the breakthrough single, “Loser.”
Jagwar Twin has unveiled a larger-than-life cryptic music video for the breakthrough single, “Loser.” The video debuted with Billboard yesterday.
Directed by acclaimed visual artist Fabien Montique (Kanye West, Virgil Abloh) and Creative Director Drew Villani (3.1 Phillip Lim, Heron Preston), “Loser” places a group of teens in the Parisian countryside on a journey of self-discovery, using striking imagery and symbolism to create a celebration of our shared human spirit. “The video shows a journey from darkness to enlightenment, resurrection and new life,” says Drew Villani. “Loser” has already proven an inspirational anthem for Losers everywhere, with an early 5 million streams and Alternative radio airplay after being officially introduced to the world by Zane Lowe on Apple Music’s Beats 1.
The message of “Loser” is at the center of Jagwar Twin’s debut album, SUBJECT TO FLOODING, available now via Atlantic Records HERE. Executive-produced by S1 (Kanye West, Lorde) and Linus (blink-182, Fever 333), the album sees Jagwar Twin embarking on an extraordinary artistic quest for equilibrium and self-discovery, abandoning ego and recognizing the light and dark we all contain. SUBJECT TO FLOODING, spearheaded by the creative force Roy English who has written and produced for the likes of Lana Del Rey, Alesso and more – features contributions from multiple GRAMMY® Award winners including Jeff Bhasker (Harry Styles, Kanye West, Lana Del Rey) and blink-182 drummer Travis Barker, with mixing by GRAMMY® Award winning engineers Adam Hawkins (TWENTY ONE PILOTS, Muse) and Jeff Ellis (Frank Ocean, The Neighborhood).
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