Bring Me The Horizon and Yungblud released their new collab "Obey," the third single from BMTH's upcoming Post Human EP.
Bring Me The Horizon and Yungblud released their new collab “Obey,” the third single from BMTH’s upcoming Post Human EP.
The track was premiered as Annie Mac’s Hottest Record on Radio 1 on Wednesday. Shortly thereafter, they released the track’s music video, shot in London and directed by BMTH frontman Oli Sykes.
“We consider ourselves free but only because the chains are invisible, and we are controlled in ways we don’t even want to think about,” said Sykes of “Obey.” “They tell us how to live with a smile on their face, like shit ain’t f**ked up, inform us of tragic statistics like it’s nothing… it’s a weird world.”
“This year, if its taught us anything, if you believe in something, you need to stand up for it,” Sykes added.
“We are being told to conform to a completely outdated idea that we don’t relate to or even understand,” added Yungblud. “They teach us to turn against each other and to fight against our differences rather than embrace and celebrate them. They try to keep us divided because it makes us weaker.
“Robots follow robots, because they feel nothing at all. But what they don’t realise is that to us, to be different is to be free and a world of fucking love and equality is a world we want to be part of. We will rise above the hate and the diversion. We will fight for the world we want to be a part of. We will not obey.”
BMTH wrote “Obey” and roped in Yungblud for vocal contributions. “Doom” and “Doom Eternal” composer Mick Gordon also worked with the band.
BMTH previously released two other singles, “Ludens” and “Parasite Eve” from the upcoming first Post Human album. Overall, the band will be releasing four different EPs over the next year and all these will fall under the album name Post Human.
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