Little Hurt – the new solo endeavor from the critically acclaimed alt-pop singer and songwriter Colin Dieden – has released the official music video for his debut solo radio single “Better Drugs.” The infectious track is produced by Little Hurt’s frequent collaborator Ruffian (Selena Gomez, Zedd, Kygo) and is co-written by Dieden alongside rising alternative music recording artists Cameron Walker-Wright (lead singer of alt-pop trio TWIN XL) and singer-songwriter Elijah Noll (lead singer of American Teeth). On his new single, Little Hurt shares, “‘Better Drugs’ is really the song that made me realize it was time for me to move on from The Mowgli’s and really tell my own story. I hadn’t even been thinking of starting a solo project but after writing this song everyone around me was like ‘okay this is special, this is different, this is new… you’re on to something here.’ It was at that point it became clear that I had to jump off the cliff, no matter how scary it was, to pursue what was out there for me behind the door I hadn’t yet opened.” “Better Drugs” officially impacted alternative radio in February and is the latest release off Little Hurt’s forthcoming debut solo EP set to drop later this year. The catchy alt-pop track follows the release of his critically acclaimed debut solo single “Good As It Gets” and follow up “It’s Ok Not To Be Ok,” which is currently featured on Spotify’s top alternative playlist The New Alt. Formerly a member of the internationally successful indie-alt-rock band The Mowgli’s for nearly a decade, Dieden inked a solo recording contract with Century Media and released his infectious debut solo single “Good As It Gets” in September, which premiered on Billboard.