Electric Touch’s debut album, Never Look Back is some shameless pop music. For the most part, I mean that in a encouraging manner. It’s not exactly bubblegum pop or something that could have been written by Bruno Mars but let’s just say that they don’t attempt to shy away from a hook. Sometimes the songs feel like they’re three and a half minutes worth of chorus. There are positives to this of course- the first one is pretty obvious- you’ll listen to this the first time, then ten times more and love it each time. The negative though is once the shine wears off of this album you’ll hold on to a few songs and not the album.