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Prime Sth

Beautiful Awakening
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2000’s ‘Underneath The Surface’ was a modern rock album that beat most American contemporary rock bands at there own game. Combining contemporary rock histrionics with an understated use of melody enabled this Stockholm outfit to gain a deal with the Los Angeles based Giant as every label sought out there own modern hard rock band.
Suffice to say the album wasn’t given the support that it deserved and Prime Sth once again found themselves back on European soil with no deal. Not ones to sit on their haunches, the band duly gave a European release to ‘Underneath the Surface’ and set about recording the follow up. Poor production aside-the top end is extremely splashy and the sound far from spacious-this is a more cohesive effort than ‘U.T.S’ with some top notch new rock bringing to mind defunct U.S Mammoth records artist Frankie Machine. Opener ‘This Time’ bears all the hallmarks of Prime Sth with a touch more aggression, ‘She’s in Hollywood’ brings to mind a heavier Splender, ‘Part of Me’ would give Saliva a run for their money and the immense ‘Fishbowl’ is as good an upbeat alternative rock song as you are likely to hear. It would be easy to dismiss Prime Sth as just another bunch of Europeans trying to live the American dream, but the irony is that had a major label been prepared to throw their weight behind this album we could be listening to a great album and not just a very good one.






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